When your organization markets wellness to consumers yet doesn’t walk the wellbeing talk, they notice a big gap in your integrity. In the July edition of the Hotel Business Review: Focus, Wisdom Works CEO Renee Moorefield talks about the power of hospitality organizations to advance wellbeing inside and out. As she says, “Few industries are as poised as hospitality to meet the rising wellness needs and drives around the globe. In fact, insights from the 2017 Meaningful Brand Index, a study of the leading 1,500 brands globally, share that the travel, tourism, and leisure sector is currently the ‘world’s most meaningful industry,’ a designation defined in large part by impacting personal and collective wellbeing. Hospitality brands are frequently the go-to choice for retreating from the daily grind, exploring new adventures, and reconnecting with ourselves; the pioneering hotel concierge Healing Hotels of the World already lists +100 hotels committed to the groundbreaking ‘travel to heal’ movement to support our search for living happier, healthier and more fulfilled lives.”
Renee also offers examples of four international companies on such a journey—Google, Atos, Nike, and Thorlo—not a perfect path, by any means, but a commitment to prioritize wellbeing.
Read Renee’s article Hospitality: Paving the Way to Thrive at Work.
Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com
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