MULINO BIANCO BY BARILLA
Wisdom Works designed and implemented an integrated development journey to boost employee wellbeing and brand impact for Barilla’s Italy-based Mulino Bianco brand team. Through this journey Mulino Bianco employees showed a 20% increase in personal thriving and resilience, a 43% upsurge in engagement and wellbeing at work, and a 59% rise in a culture of participation and teamwork, at the same time global studies showed employee wellbeing sharply eroded during the pandemic. Using the Be Well Lead Well Pulse® Framework of Thriving, the team also reawakened Mulino Bianco’s brand DNA for caregiving through product activations to advance consumer wellbeing and connection.