2024: A Year for Celebrating 25 Years of Thriving Together
This year, the Wisdom Works team celebrates 25 years of pursuing our mission to create a world where everyone thrives. Since our founding in 1999, we’ve been driven by the belief that leadership, relationships, and purpose have the power to transform not just workplaces, but entire lives. Yet, we also recognize that true transformation is never the work of one individual or entity alone. Our 25-year milestone reflects what we’ve achieved together with our clients, partners, and global community—all united in the shared commitment to thriving and flourishing.
Here’s a timeline of highlights from our 25 years in business:
1999
Life partners Renee and David Moorefield co-founded Wisdom Works. With no prior entrepreneurial experience, they were inspired by a deep passion to build healthier leaders and teams that could drive meaningful change in organizations—and in the world.
Renee and David Moorefield, 2024
1999-2000
We launched transformational leadership programs, developing the mindset and capabilities of executive teams to lead with collective purpose, vision, and action. Leaders and teams honed skills such as mindfulness, focus, energy management, constructive commitment, feedback for growth, and tapping into whole-person wisdom.
2000
In partnership with LeeAnn Mallory, we built coaching capacity to support the Power of Self programs, pioneered by Marsha Clark & Associates. This program, and many of the original coaches, continue to empower hundreds of women leaders today.
2003
Together with Merck’s heads of Organizational Learning, we designed and delivered action-learning programs across five key business units, helping teams tackle business complexities with collaboration, resilience, and shared commitment.
2004
Our CEO, Renee Moorefield, co-authored Driven by Wellth, outlining the key principles of cultivating successful, sustainable, and life-enhancing workplaces.
2006-2008
We led a multi-year initiative with top leaders of The Coca-Cola Company to create a Manifesto for Growth. This work catalyzed a seismic shift in the company, transforming it from a profit-centric model to a 6-P framework (People, Partners, Portfolio, Productivity, Planet, Profit), setting the foundation for decades of socially responsible innovations.
2007-2011
Wisdom Works guided Coca-Cola Russia’s marketing to deliver an active, healthy living campaign, launched at the Sochi Olympics and creating a lasting impact on employees, partners, and Russian communities.
2012-2014
We developed and implemented the Transformational Coach Program to equip leaders at all levels of Trinity Health and Centura Health with essential coaching skills. This program served as a catalyst for meaningful shifts within these healthcare systems, setting them on a path toward fostering cultures of continuous learning, enhancing employee wellbeing, improving leadership effectiveness, and driving sustainable growth.
2014
We assisted a leading fast-moving consumer goods company in the Middle East and North Africa to make thriving a core differentiator, crafting commitments to enhance the quality of life for employees, partners, and consumers.
2014-2016
We collaborated with internal and external stakeholders at a global brand to create and implement a comprehensive wellbeing framework, branding, and activation tools for bringing the company’s wellbeing commitments to life across workplaces worldwide.
2015-2016
We developed Be Well Lead Well®, a suite of resources, programs, and assessments based on the Framework of Thriving™, helping leaders understand that thriving is essential to organizational success.
2016-2018
In collaboration with the University of Colorado at Colorado Springs, we launched the world’s first thriving leadership assessment—Be Well Lead Well Pulse®. This comprehensive tool integrates 19 bio-psycho-social-spiritual factors to assess stress resilience and thriving leadership. To date over 3,600 leaders have engaged with this tool, actively advancing a new standard of thriving across teams and organizations, starting with themselves.
A few of our Be Well Lead Well Pulse® Certified Guides
2019
We launched the Be Well Lead Well Pulse® Certification Program, enabling leaders and practitioners to apply our thriving leadership framework and assessment within their own teams and organizations. To date, we’ve delivered 16 certification programs, with 96% of participants reporting a high return on investment. Working with this community of over 240 Be Well Lead Well Pulse® Certified Guides helps us amplify thriving in ways we could never imagine and across all regions of the world.
2019-2022
We supported the Global Wellness Institute in launching their Wellness Moonshot: A World Free of Preventable Disease initiative, which now impacts nearly 5,400 organizations and over 160 million people worldwide.
2020
We collaborated with Hyatt’s Chief Wellbeing Officer to develop a corporate wellbeing framework that activated wellbeing both internally and commercially, resulting in key business acquisitions, a globally recognized Day of Gratitude practiced across Hyatt hotels, and resilience during the pandemic.
2021
Through our research database on thriving leadership, we published a study on Effectively Leading Through Paradox, highlighting how a leader’s wellbeing enables them to navigate paradoxes with both/and thinking—an orientation that recognizes conflicting perspectives as an impetus for innovation, learning, and growth.
2021-2023
CEO Renee Moorefield with Barilla leaders in Italy.
We developed leadership at Barilla, strengthening trust across teams and business units that enhanced employee engagement and brand impact for their beloved bakery brand, Mulino Bianco, as well as the creation of a strategic framework for wellbeing across the company.
2022-2023
We applied the Be Well Lead Well Pulse® Certification to build internal leadership capacity within a pharmaceutical company, supporting their culture transformation to be more collaborative, networked, purpose-driven, and thriving—benefiting over 100,000 employees.
2023
Wisdom Works led the first-ever study on Leading in the Health and Wellbeing Industry, providing critical insights into leadership and thriving in global pharma, healthcare, wellness, and human development sectors.
2024
We entered a partnership with the College of Charleston’s School of Business to launch a leadership transformation component for their new Executive MBA program. Participants will apply the science of thriving, stress resilience, and growth to enhance their leadership effectiveness. Additionally, we developed a 3-year transformational development journey for the new nonprofit California Institute of Stress and Resilience, along with assets to assist in securing funding for their venture.
Like all companies, we’ve faced both triumphs and challenges. However, in 2024, to celebrate the abundance of the past 25 years, we donated over $25,000 in services and products through the Women4Women Summit, the Global Wellness Institute, and scholarships for our programs. We are deeply grateful for the opportunity to support these people and causes.
We believe that seven essential shifts define what it means to be a thriving leader. Guided by our mission, Kate McIver is stepping into the role of Chief Operating Officer to help steward our next chapter. Kate, who has been instrumental in our vision for the past four years as Steward of Programs and Communications, brings her energy and intelligence to fuel the future of our company.
